Another new addition to the Lost & Found family, and one we’ve been eagerly awaiting: awasa. awasa means “in between”: between formal and casual, between basic and on-trend. We can’t think of a better way to describe the philosophy of the store. We’re always on the hunt for pieces worth the price of admission, and this is no exception. Each piece is made in the region of Japan best known for that craft, from the fabric to the sewing. The proof is in the pudding, or in this case, the product.